VitaliZEN is based on the principle of solving your health issues or challenges in natural, holistic, enlightened, and effective ways.
Vitality: "the state of being strong and active; energy. The power giving continuance of life, present in all living things."
Zen: "...emphasizes enlightenment for the student by the most direct possible means, accepting formal studies and observances only when they form part of such means.
Our why: "Solve your health issues in innovative, holistic, and enlightened ways."
Our mission: "Help 1 million people solve health issues in holistic and natural ways through our innovative health products by 2021."